Press Releases

The Tower 26 Hermosa Beach Triathlon Sells Out! 

June 15, 2021

Tower 26 Becomes Title Sponsor of Hermosa Beach Triathlon

Michael Epstein Sports Productions (MESP Inc) is proud to announce that our celebration of the opening of California taking place at the Hermosa Beach Triathlon has sold out! Held at the iconic Hermosa Beach Pier in Hermosa Beach CA, a town known as the birthplace of the Southern California Lifestyle, the Triathlon sold out in record time – just under 3 weeks.     

MESP is also proud to announce Tower 26 Swim Bike Run has signed on as Title Sponsor of the event. “The Hermosa Beach Triathlon fits well with our Be Race Ready Mantra” said Tower 26 Founder and World Masters Champion Gerry Rodrigues.  “The Hermosa Beach Triathlon brings so many first-time athletes into the sport and we look forward to helping them as they start their triathlon experience. We offer a wide variety of coached triathlon workouts including pool and ocean swims all near the event site!”.  

Tri Lab Redondo Beach also returns as the official retail partner of the event, as well as Xterra Wetsuits as one of the co-sponsors of the event. Together these incredible Triathlon brands will help relaunch Triathlon in the U.S. Tri Lab will be hosting packet pick up at their store on August 14th where athletes can check in and attend some very informative triathlon clinics.  Xterra will be providing their amazing wetsuits at great prices for training and racing in the open water swim portion of the triathlon.   

“I am humbled by the response to the event” said event founder and producer Michael Epstein. “It shows that athletes understand the value of a local creator and producer, who leads with true passion and integrity and puts the athletes first. In a time when true leadership is needed in our space MESP once again is at the forefront. In honor of celebrating the return to racing and the opening of California, we kept our entry fees low, eliminated the need for contrived price increases and continue to reward the athletes with such benefits as awards 5 deep in each division and just an all-around quality experience. I cannot wait to see everyone in Hermosa Beach in a few months!” continued Epstein. 

The Hermosa Beach Triathlon is also celebrating its 30th Anniversary. In 1991 MESP Inc founded the event just 4 years after creating the Malibu Triathlon, which was sold by MESP to Motiv Sports in 2017. MESP has also created such notable events as the Hi-Tec Adventure Racing Series, The Nautica South Beach Triathlon, The Merrell Down and Dirty Obstacle Series, The Bud Light California Mountain Bike Challenge Series, The Fogdog 24 Hour Adventure Series and many more. 

TOWER 26 provides professional coaching in swim, bike, run, and triathlon to enthusiasts of all levels across the globe. With 38 years of coaching experience, expert Gerry Rodrigues created TOWER 26 in 2010. Alongside Tower 26’s head triathlon coach and professional triathlete, Jim Lubinski, their successful “Be Race Ready” podcast is listened to in approximately 150 countries. TOWER 26 has trained thousands of athletes to be better prepared and more confident on race day, delivering optimal results. “Be Race Ready” with Tower 26!  www.tower26.com